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Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. 

  1. All Episodes
  2. 2023
  3. 09

AI's Personalisation Paradox in Marketing

Sep 26, 2023

Are you wondering how AI is transforming the practise of marketing?

In this insightful episode, Christopher Melotti and Dr Leanne Elich of Leanne Elich Consulting delve into the profound influence of AI on marketing. Discover how AI algorithms tailor experiences for consumers and the personalised implications it carries...

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How AI Makes The Balance Of Human EQ Vital In Copywriting And Content Marketing

Sep 20, 2023

With their promise to generate information and create content in just a few clicks, there's no denying that AI tools like ChatGPT have become more prominent in today's marketing.

However, AI's use in copywriting and content creation comes with its limitations.

Smart marketers and business owners recognise that AI...

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