Jul 4, 2023

Two seasoned marketing experts, Christopher Melotti and Michael Colman from e-Centric Marketing, join forces to address the burning FAQs that clients often ask marketing agencies in order to make well-informed decisions.

Wondering what's happening in the marketing space and how it can benefit you? If so, you're in the...

May 25, 2023

Christopher Melotti, Roderich Hartono, Adam Figueira and Bernard Kassab have come together (impromptu!) to discuss developments in marketing today - including AI and the perception of the industry.

So, how are the technological advancements and the rise of AI platforms affecting businesses and marketers?

Is it a gateway...

Mar 24, 2023

FAQ: When it comes to your marketing department, is outsourcing more efficient than hiring in-house? Or should you use both?

Let the 4 Marketers answer this question once and for all.

Listen to this podcast episode where Christopher Melotti, Mike Sandys and Kristin Hancock share their expert advice when it comes to...

Mar 24, 2023

Everyone understands the importance of branding and marketing.

However, this is constantly evolving. This leads to businesses becoming complacent with their brands. Complacency leads to inconsistency which then damages your brand’s strength in the minds of your audience.

So, is your business keeping up? Or falling...

Mar 21, 2023

For most businesses, the default strategy is new customers and new leads. However, this is limited if you don’t have demand.

Both Demand Generation and Lead Generation are essential components of a successful marketing strategy.

But if you want to drive revenue and grow your business, you need to know the difference...