Sep 2, 2020
In this interview, Christopher Melotti and Interior Designer guru, Adam Scougall discuss the fundamentals, tips and tricks about unlocking the power of copywriting.
Listen to this special episode to learn all about copywriting and why quality copy is crucial.
Aug 20, 2020
All businesses must have a website today – it’s no longer an option, because it’s the only true platform fighting for your business in the vast online landscape.
But just having a website is not enough. It's essential to have a great copy and design to hold your audiences’ attention, keep them engaged and lead...
Aug 14, 2020
With every purchase comes a customer journey that is made up of 8 steps. Each involves a different set of behaviours, and it’s important to meet your client’s specific needs throughout their whole journey.
So, how do you provide value at every stage to transition your potential leads into advocates?
Listen to this...
Aug 6, 2020
Everyone can write, but the reality is, a professional copywriter requires a specific skill set, experience and training to get the best results.
So, if you want quality copy that earns ROI, then you need a quality copywriter.
In this podcast episode, Chris will dispel the 7 common copywriting misconceptions for...
Apr 28, 2020
Storytelling conveys messages in interesting and humanistic ways. It’s more than just providing facts – it creates value by connecting deeply with the audience’s emotions and personal experiences.
Here’s our tips on how to use storytelling copywriting as a powerful tool to build and strengthen your brand in the...