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Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. 

Mar 1, 2021

A high percentage of your marketing communications are, or come from words! Those words are what your audience see every day. However, some brands often take that for granted and forget to evolve their messages.

This means your customers are exposed to average or out-of-date wording which can sour their experience. So,...


Feb 19, 2021

Do you know what content experience is? Do you know why it’s so important?

It can make a real difference between getting audience results and having your content fail.

Listen to Chris in this podcast episode to learn more about the importance of content experience and discover the 7 ways on how to improve yours.


Dec 4, 2020

Outsourcing: it’s not about why you need them, but when you need them to help you.

Yes, you can clean your office, do your books, sell your home or devise a marketing strategy, but there may be times or valid reasons where you don’t want to do these things.

It works the same with copywriting. If you find yourself...


Nov 26, 2020

Your website makes up the majority of your brand's digital presence and is a place where people often decide if you can be trusted with their needs.

For these reasons, a website has become absolutely crucial now for every business.

To help you make sure your website is providing the best customer experience, Chris...


Nov 2, 2020

Do you know what your customers are looking for? Or how you can get their attention and keep them interested?

 

It’s all about communication and communicating well!

 

This is where quality copywriting comes into the picture.

 

Listen to this quick discussion with business marketers, Chris, Bernard and Grant to learn...