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Join professional and award-winning content copywriter, Christopher Melotti, from Melotti Media, as he discusses fresh and interesting topics about marketing, content creation, copywriting and business practise in general. 

Mar 22, 2022

Copywriting is SO much more than just writing words.

It's about using emotions as a marketing device to trigger a strong connection with your audiences and earning their trust.

Why? Because we're communicating with people who respond to messages they can relate to. If you just write anything, then you'll leave them...


Mar 9, 2022

Christopher Melotti from Melotti Media was interviewed by Louise Booth from Hudson Digital where they discussed the importance of branding and the elements that each business should use in order to maximise the connection with customers.
 
In this interview, Louise specifically asked Chris about how copywriting...


Mar 1, 2022

Your customers have needs, but they don't just come to you. Why? Because they are strangers to your brand.

So, how do you earn their trust and make that sale? How do you turn your audiences from total strangers into delighted and loyal advocates?

Our answer is guiding them across 4 customer content checkpoints.

To learn...


Mar 1, 2022

Just like every year, new trends are emerging that will shift the marketing landscape.

So, have you already mapped out your content marketing strategy for this year?

If you haven’t yet, listen to this podcast episode where Chris shares the top 10 trends to watch out for in 2022.


Mar 1, 2022

Why is it important to engage in Christmas content marketing?

Simple. It's because Christmas changes the face of marketing and the impact it has on people. And this is the ideal time to align with the heightened emotion of your customers by creating Christmas content.

However, there are some do's and don'ts when it...