Dec 14, 2021

CSR marketing helps brands improve their reputation, foster trust and influence more people.

That's why more brands today are embracing the idea of giving back to create a purposeful connection with their audience.

And communicating these initiatives effectively to your audience can be an advantage to your business.

So...

Nov 23, 2021

Artificial Intelligence is everywhere today — and now it's starting to enter the world of copywriting.

So, what is AI Copywriting?

It's the use of Artificial Intelligence, Machine Learning and Language algorithms to assemble patterns of language around a topic on behalf of a human copywriter.

Sounds great right?

But...

Oct 28, 2021

There's a big shift in the advertising space on the horizon!

Is your business' marketing ready for this?

In about 2 years, all major browsers will block third-party cookies. This will result in big adjustments for advertisers and marketers as many rely on third-party data for their promotional activities.

So, to get...

Oct 20, 2021

Does brand awareness earn a Return On Investment (ROI)?

We all know that every business needs to conduct brand awareness campaigns. However, it's hard to justify how it translates into measurable sales.

So, let's find the sweet spot between the two.

Listen to Chris in this podcast episode where he discusses in more...

Oct 11, 2021

How do you hold the attention of your audience when they read your content?

How do you convince them to take positive action, subscribe to your newsletter, book an initial consultation or buy your product?

Our answer is through the power of conversion copywriting!

Conversion copywriting is a form of copywriting that is...