Mar 20, 2019
Digital marketing is everywhere around us today, from adverts and websites, to social media, content, AI bots, voice search and much much more. So, how does copywriting fit it to this? Quite a lot, actually! In this episode, Christopher Melotti highlights the important role worlds play in the digital landscape.
Mar 14, 2019
Quality copywriting serves as the foundation for marketing and content creation today, which is why it’s so interrelated in execution and strategy. In this episode, Christopher Melotti discusses this relationship and how copywriting contributes to the end-goal of marketing: to offer value and drive profitable customer...
Mar 4, 2019
We're all heard of copywriting, but what actually is it? In this episode, we delve into the fundamentals of the practise of copywriting in business communication and how it gets results.